How Much Budget Do I Need To Get Meta Ads To Work

It’s not one size fits all, but here are some guidelines that can help plan and budget for your first Meta campaigns.

How To Understand Attribution Simply

Attribution is an often under discussed topic. This blog post will explain what attribution is and provide an easy to understand example using actual data from a real business.

How to Establish Your Target CPA

Establishing the correct target CPA is crucial to achieve growth for any e-commerce business. We explore the many factors to consider and best practices to follow when it comes to target CPA!

Meta Video Ads Best Practice

Video content that drives sales can be a game changer for e-commerce brands. In order to stand out in saturated social feeds, you need to ensure your video content is great.

SGE - What Does it Mean for E-Commerce

Search is on the brink of a significant change with Google's introduction of the Search Generative Experience (SGE). This new search result format which is in beta at the moment utilises generative AI to deliver Chat GPT style answers to search queries directly in your search results.

The Benefits And Limitations of Meta Advantage Plus Shopping Campaigns

Meta's Advantage+ Shopping Campaigns (ASC) offer an automated and dynamic advertising solution. They are very effective at driving conversions but can't simply be used as a straight replacement for conversion campaigns.

The Role of AI in Marketing

In today's rapidly changing world of digital marketing, one breakthrough is making a big impact: Artificial Intelligence (AI). AI is revolutionising how businesses tackle marketing strategies, from analysing data to engaging with customers. This article delves into the diverse ways AI is shaping modern marketing, featuring real-world illustrations, ways to incorporate visual data and the thrilling possibilities it presents for the future.