The Challenge
Gomi were looking for support on how to grow the sales of their flagship collection 1 speaker.
What we did
Paid Social
We implemented conversion tracking to accurately measure and optimise for their objective of driving sales. Gomi were keen to test and learn fast. We tested campaign types, conversion objectives, content and audiences to rapidly improve results.
E-Commerce
Gomi were using a mix of different landing pages which weren't optimised for mobile. We made recommendations on key UX issues and helped them design better converting pages.
Content
We worked with Gomi to improve the engagement of their ad content. By investing in video content, following paid social content best practice and A/B testing we optimised messaging and improved engagement and CTR.
Reporting & Analytics
We helped Gomi design and run a fake door test to gather insights on the viability of a new product. We made sure the data they gathered was reliable and that the experiment conditions were as close to business as usual as possible.
The Results
53%
Decrease in CPC
Source: Meta Ads Aug-Oct 2023 compared to previous period
346%
Site Traffic
Source: Shopify sessions Aug-Oct 2023 compared to previous period
23%
Increase in Gross Revenue
Source: Shopify sessions Aug-Nov 2023 compared to previous period
Our Services
Take Your Business to the Next Level