The Cirkel
The Cirkel are on a mission to reduce the impact of fashion by making second-hand the new first choice.
The Challenge
The Cirkel have ambitious growth objectives and were looking to increase revenue in 2023.
What we did
Newest Meta Campaign Types
We recommended they leverage their high quality product photography by running Advantage + Catalog Ads on Meta. We ran this alongside Advantage+ shopping campaigns and experimented on targeting and budget allocation to maximize their ROAS.
High Performing Content
We helped The Cirkel team to develop engaging messaging and trained the content team on how to follow best practice. As a result we were able to improve iteratively and fuel the performance of Meta campaigns with increasingly high performing content.
Restructuring Shopify Collections
The Cirkel have over 10 000 unique items of inventory online. We helped them make the most of Shopify tags and collections by implementing a process at upload which met their needs for showcasing seasonal collections and providing easy to use filters to their customers.
Regular Profitability Reporting
We built custom profitability reporting to allow the founders to have a clear picture of their online performance.
The Results
x3
ROAS
Meta ad account YOY ROAS for August 2023
70%
Increased monthly Reach
Meta ad account YOY Reach for August 2023
1M+
Reach
Meta ads last 12 months as of 31st August 2023
Our Services
Take Your Business to the Next Level